The largest lottery jackpot in history inspired Americans to spend $1.5 billion for a slim chance at riches. Transportation experts are wagering that this fervor for small gambles can be put to use solving a big urban problem: traffic congestion.
Two experimental transportation projects under way in 2012 in Singapore and Silicon Valley aim to improve commutes through gaming.
Thousands of commuters so far have decided it's worth the effort to change their routines for a shot at $50 or $100.
Photograph by Munshi Ahmed, Bloomberg/Getty Images
Singapore's Electronic Road Pricing (ERP) system charges motorists for road use during peak hours, but disincentive programs have limitations. New schemes that offer drivers cash for adjusting their schedules may help cities win the fight against untenable traffic conditions.
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